About Project
Transforming the local operations of some of the world’s leading Internet, publishing, broadcast, entertainment, sport, advertising, education and information organizations. It is a reliable news reference covering all events in the UAE in general.
The site also covers all Arab World and international news supported by images and videos through providing true, transparent, honest and impartial material. This app adopts the UAE trends and policies that are consistent with the rules of professional journalism.
Challenges
- The design seemed outdated and did not meet the most recent specifications.
- The platform was originally developed in native.
- The customer wanted to improve the accuracy of their prediction algorithms by near real-time data processing.
- As the development was integrated with primitive tools & technology, the security standards were vulnerable.
- The phenomenal rise in popularity & adoption rate of social platforms such as Google & Facebook made them the de facto medium, not just for search & social, but also for news consumption which increased the issue of fake news.
Solutions
- AppVista have compiled various inquiries and after fully comprehending the client's requirements & challenges worked closely with its media partners & understand its concepts, customized in accordance with the most emerging advancements in order to reach its target audience & strategically suggested best-of-the-breed mobile apps platform (Flutter).
- By operating the smart sync method sequentially, we minimized reliance on the all-time availability of the backend database.
- Each feature's architecture was modified based on microservices, such as scroll experience, YouTube player, regional prayer timings, and real-time updates.
- We extended the Sitecore backend integration to Flutter.
- The architecture was enhanced to enable the independent deployment, scaling, and upgrade of each feature based on microservices.
Services & Technology
Strategy & Design
Business Process Consulting, Customer Experience (CX), User Interface Design, Animation Design
Mobile Applications
Cross Platform: Flutter
Results
- By adopting this platform, our client leveraged a context-intelligent personalized interface platform that improved the customer journey. Besides reducing operational costs, it helped improve the time to market.
- By increasing automation (deep-linking) and reducing the complexities, it helped the client orchestrate existing capabilities and technologies & provided better customer experiences.
- AppVista has built flexible enough to be both on-prem or on the cloud platform, which enhances performance and layers the data with quality & robust security tools.
- The platform enables a crucial shift, from managing interactions to managing customers and service context with personalized interventions (prayer & other essential notifications, multilingual support, real-time news updates) and simplifying engagement with easy share.
- Revival of some of the local news publishers & numerous positive stories from the local community has been well received and had become one of the most read categories.